Mrs. New York America 2017

New York State of Mind


Alice made history as the first Asian American woman to win the Mrs. New York America crown on November 13, 2016 in RIT Hotel of Rochester New York. Representing Asian American and promoting diversity in our society has been Alice's life long passion.

Alice had the honor to represent New York State at the National Mrs. America competition in August of Las Vegas 2017 where she won the Best Fitness Award.  



  • Emcee for YMCA of Chinatown Founder’s Day Award Gala.
  • Hope Leadership Academy Teen Talks Program. 
  • NYC Dept of Immigration Affairs Speaker at Gracie Mansion for Asian Pacific American Heritage Month.
  • Community Health Academy of the Heights of NY speaker.
  • Covenant House Keynote Speaker at graduation ceremony.
  • Keynote Speaker at the Victoria's Voice Fundraiser.


Alice's Farewell Speech as Mrs. New York 2017


Since I won the prestigious crown of Mrs. New York America a year and half ago, I have been looking forward to crowning the next Queen.

 Some might think it is odd, to be thinking about crowing a successor so soon after winning, but I have learned that the magic of pageantry is about the legacy of women supporting women. The crown is a crown of commitment , service, history and love. We pass the crown to empower another Queen. This legacy is bigger than any one person. It is a culmination of all the courageous women who came before me, and the women after. Pageantry is feminism in motion and each queen adds something unique to this crown.

I am so honored to have the privilege to serve my beloved home state of New York during 2017. I made history as the first Asian American to win this title and I have so many people to thank for this achievement and for all the amazing progress we made during my reign.

Big thanks to my beloved husband Pat for being my biggest supporter. For always encouraging me to pursue my ambitions. You allow me to always challenge myself to exceed my own expectations. Big thanks to my family and Uncle Jo Jo for your support through all the adventures during my reign.

Thank you to my beautiful Director Diane Hardgrove for your love, guidance and never ending grace. I learned so much from you, and still learning. I am so happy to call you my Mrs. World sister queen and forever friend. I am so grateful.

I thank David and Elaine Marmel for providing this incredible organization to showcase married women around the nation and the world. You are pioneers and I’m so proud to be part of your family.

Thank you Sheila Straussburg, my Queen Maker from day 1, your loyalty, love and friendship will last me a lifetime.

Thank you to my Mrs New York pageant family : Melissa Briscoe , for your generosity, humor and wisdom. Amy Bell for your unwavering support and encouragement. Thank you to the entire incredible Mrs New York pageant staff, thank you to my former judges turned mentors Carl Schway and Eiesha Horsely. Thank you Tracy Crist, my adopted Director, for your love, guidance and always fabulous wardrobe .

All my gratitude to my pageant sisters and especially Danyel , Kate, Marjorie, Patti, Bridget: your love and support made my reign so special and successful. We are forever sisters.

The crown taught me that to be a Queen is to serve. I am proud to share with you a recap of some of the highlights of my service as Mrs New York America 2017:
* Raised $5,000 for Victoria Voice Foundation and collaborated with the Sheriff of Morris County to spread awareness with their Hope One recovery Van.
* Received a Proclamation for my community service by the Board of Freeholders of Morris County.
* Raised over $30,000 for Children’s Aid Society to fund summer day camps for underprivileged children.
* Motivational speaker at many events , Hope Academy, YMCA , Community Health Academy of the Heights.
* Mentored homeless youths at the Covenant House of NYC by editing their resumes and personal mock interview workshops.
* Collaborated with the NYC Mayor’s Office of Immigrant Affairs for community outreach.
* Served on the organizing committee of “5 Under 40” 501 (c) 3, Fundraising Gala to raise funds for Breast Cancer Awareness Month in Capitale NYC.
* Spearheaded the Mrs New York America Pageant Marketing and Promotion Campaign on multiple social media outlets.
* Promoted the Mrs New York America pageant by being interviewed on Huff Post and NBC.

While I am incredibly honored to have won the “Super Bowl” of the international Mrs Pageants, Mrs. World, on 12/16/2017, nothing is quite like winning and serving as your Mrs. New York. Wearing the “New York “ sash across my heart will always be one of my proudest memories. My Mrs. New York experience prepared me to win on an international level. As Sinatra said about New York : If you can make it here, you can make it anywhere ! New York, New York !

Best wishes and love to the new Mrs. New York America 2018! I love you already. The crown will challenge you and open so many doors for you. You are the Queen of the best state in the Union. And I say it with proud bias, of course. 

May your reign be successful and filled with abundant joy and personal growth. I can’t wait to cheer you on and see you shine my sister !

With love and gratitude,

Alice Lee Giannetta, Esq.
Mrs. World 2018
Mrs. New York America 2017

Alice wins the Mrs New York America 2017 Crown

Alice became the first Asian American to win the Mrs. New York America title, in Rochester New York

Mrs. New York 2017 Alice in the Press

Huff Post


Alice uses beauty and brains to serve others as Mrs. New York 2017.

Beauty and Brains

NBC Asian America


Alice brings diversity to the National Mrs. America Pageant as the first Asian woman to represent New York State. 

Diversity Matters

Esquire Malaysia


Alice talks modeling, fitness and hobbies with Esquire Malaysia.

Model and Fitness

Next Shark


Alice champions diversity and inclusion in the pageant industry. 

Diversity and Inclusion

United Nations Womens Committee


Alice supports gender equality, and a sexual harassment free workplace for all.


Hanover Eagle - Fighting the Opioid Epidemic


Alice joined forces with the Morris County Sheriff James Gannon, and the elected officials of East Hanover Township, to raise money for the Victoria’s Voice Foundation to buy narcan, the overdose antidote. 

Fight the Opioid Epidemic , Save Lives